About

The Decision Making Lab is a web-based portal designed to provide unified access to a suite of existing, independently developed decision-making and strategy simulation tools used in Competitive Strategy courses.

Mission

Our mission is to provide students and educators with a centralized platform that brings together best-in-class decision-making tools. By consolidating access through a single sign-on experience, we eliminate the friction of managing multiple credentials and enable a seamless academic experience.

The Tools

The lab currently features six tools spanning structured decision analysis, competitive simulation, dynamic pricing strategy, negotiation practice, scenario planning, and decision tree analysis. Each tool is independently developed and maintained, designed to reinforce specific concepts in competitive strategy and decision making.

About the Creator

The Decision Making Lab was created by Dr. Jose Mendoza for use in Competitive Strategy courses. The platform reflects a commitment to experiential learning through interactive, technology-driven exercises that complement traditional classroom instruction.